Case Study — Beauty & Cosmetics
A 4-month engagement covering full account management, fulfillment migration, and PPC restructuring — with sales scaling consistently month over month.
The Client
KXNG Cosmetics came to EcoMarix as an established Amazon seller shipping orders themselves through FBM (Fulfilled by Merchant). Growth had plateaued: shipping delays were affecting account health, and PPC spend was climbing faster than sales.
They needed a partner who could manage the operational move to FBA without disrupting live sales, while simultaneously rebuilding their advertising structure to bring ACoS under control.
The Engagement
What KXNG was facing, what we changed, and where the account landed.
Manual FBM fulfillment was capping order volume and creating late-shipment risk. PPC campaigns were unstructured, driving spend without proportional sales — pushing ACoS higher every month.
We planned and executed the FBA migration alongside live operations, rebuilt the PPC campaign structure around real margins, and layered in negative-keyword harvesting and bid management.
The FBM-to-FBA transition happened without a hitch. ACoS improved significantly, and sales scaled consistently month over month with no disruption to account health.
How It Unfolded
We reviewed the Business Report, PPC Bulk File, and Search Term Report to baseline current performance and confirm the FBA migration plan.
Shipment plans were created and staggered so inventory landed in FBA without gaps in active FBM stock — keeping listings live throughout.
Campaigns were rebuilt around margin targets, with aggressive negative-keyword harvesting to cut wasted spend and stabilize ACoS.
Bi-weekly reporting tracked ACoS, sales trend, and account health — with continuous bid and listing refinement as FBA volume ramped up.
"We've been working with EcoMarix for the past 4 months, and they've done an excellent job managing our account — ensuring a smooth transition from FBM to FBA without major issues. Their PPC expertise significantly improved our ACoS while scaling consistently month over month."
Services Delivered
Daily health monitoring and policy-compliance oversight through the transition.
FBA shipment planning and carrier coordination for the FBM-to-FBA move.
Campaign restructuring, bid management, and negative-keyword harvesting.
Bi-weekly and month-end reports tracking ACoS, sales, and account health.
More Results
"When EcoMarix took over our account we were running at a loss. Within a few months they'd restructured operations and turned profitability around."
"EcoMarix has been managing our Amazon account for almost 1.5 years. Health scores are always in good shape and case resolution is fast."
"When EcoMarix first started managing our account, we were at a loss of £4,000. Now we're generating solid profits every month."
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